A stealth computer vision & marketing SaaS startup within the UP.Labs portfolio is seeking a proven Lead Account Executive with a track record of excelling in early stage startup environments. As our first sales hire, you'll act as an individual contributor with the chance to build a team. This is a unique opportunity to partner with leadership to build a sales funnel, process and strategy from the ground up for a rapidly scaling martech and ML-based startup. You'll be leading and developing best practices for sales execution, lead identification, account management, and strategic planning. You’ll also have access to the UP.Partners ecosystem - an expansive team across product, engineering, design, analytics, marketing, legal, talent, finance, and venture capital available to help advise & scale the portfolio organization quickly.
In this role you will:
Develop and implement a comprehensive business development strategy focused on expanding our company’s footprints in the US and Canadian markets.
Identify new market segments, potential clients, and strategic partnerships to drive revenue growth.
Analyze market trends, competitor activities, and customer needs to refine sales strategies and product offerings.
Cultivate and maintain strong relationships with key stakeholders at potential customers.
Understand clients' business challenges and objectives to position our product solutions effectively.
Direct the sales cycle from lead generation to deal closure, demonstrating a hands-on approach.
Negotiate complex agreements with enterprise customers, including pricing, terms, and service level agreements.
Ability to present and articulate sales data and set KPI’s with both customers and internal leadership team
Partner with leadership team to build a sales playbook and strategy from the ground up
Collaborate with product and engineering teams to provide valuable customer insights for continuous product improvement.
Represent the company at events, trade shows, and conferences to enhance our visibility.
You should have:
Proven track record of at least 5+ years in business development, sales, or related roles within the marketing tech space.
Strong background in selling Ad/Martech SaaS products; familiarity with furniture or appliance space is a plus.
Worked in an early stage startup environment
Exceptional communication, negotiation, and presentation skills.
Strong analytical mindset with the ability to leverage data-driven insights to guide decisions.
Willingness to travel as required to meet with clients and attend industry events.